We all need a little inspiration from time to time, don’t we! Use this collection of ideas, uplifting stories, case studies, and practical techniques to boost your motivation. Some of my favourite and most effective marketing techniques are tucked away in this blog, along with experiences that have shaped my career and changed my life. Occasionally, I introduce some of the resources and amazing people that have helped me over the years.
I publish new articles from time to time. You’ll find them all here, on my social media pages, or delivered to your inbox if you join my community. Explore, enjoy, and feel free to share, but above all, take the ideas that inspire you and put them into practice!
What Will Your Legacy Be?
I haven't blogged for a while, mostly due to the sudden and tragic death of a close friend and colleague, Darren Linton, in July. Darren was one of the first educators I worked with when I started out on my own back in 1999 and we worked together developing his...
Everybody loves a comp’
Everybody loves competitons. Prize Draws, Tie breakers, Lotteries. They get people excited, they're challenging and above all, they're fun. A competition adds a little spice to a person's day. Even though the chances of winning are slight, it still provides a little...
Being more co-operative
By recommending other suppliers and letting them recommend you, it is possible to reach a rich source of new customers effortlessly and completely free of charge.
Talk and they will listen
Many people either don’t consider public speaking as a marketing tool, or are daunted by the idea of standing up in front of others. And yet, like any skill, public speaking can be mastered with a structured approach and training.
Who are you blaming for slow sales?
Let’s face it – when a business is failing it’s natural to want to lay blame. Unfortunately, if you blame your competitors, partners, suppliers, staff or processes then it’s tantamount to admitting that YOU failed. So who gets the blame – ‘demand’!
The Big C
Of the many life experiences I choose to share, the one that often grabs attention is my battle with CANCER. Yes, the Big C: shock, illness, hospitals, surgery and lovely doctors. Oh, and IMPENDING DEATH…
What’s your C(h)ORE attitude?
Having worked on my own for more than twenty years, I know a thing or two about procrastination. In my very humble opinion, it’s the biggest killer of success. So if you want to be more productive read on…
Putting In The Miles
It happens all the time. At talks, workshops, webinars and in conversations almost every week, I get asked the same question: “What’s the MOST important thing I need to become a successful entrepreneur?”
Hypnotise your customers
This is probably one of the MOST IMPORTANT messages in the Effortless Marketing programme! Do you like reading? I love reading. I devour books. I can't wait to get immersed in a story or article and let my imagination roam. It's an escape and, unlike radio or...